POSTED BY

Brandon Boyer

AT 12:13 PM
Friday July 24, 2009

CultureIndustry

electronic artsvisceral games

Comic-Con: Harassment and objectification for fun and prizes

sin2win.jpg

It's like they're trying to live up to some expectation of precisely what the games industry self-loathes itself for: the worst thing EA's Visceral Games team -- the one behind the forthcoming adaptation of Dante's Inferno -- has brought to Comic-Con? It's not, surprisingly, yesterday's panel where one team member lamented:

In the original game script we wrote that Cerberus was going to shove Dante up his ass...it was a crazy, crazy scene. We just couldn't do it in the game for a lot of reasons.

It's this bit above, as tipped off by ticked off Offworld-er Tiff Chow (via Ars Technica):

It's hard to imagine that someone on EA's behalf didn't realize how offensively sexist this marketing contest for their upcoming game Dante's Inferno is. It's bad enough that game companies are still stringing lines of half-naked booth babes at their shows to bait oncoming nerds to check-out their products, but it's absolutely the worst that they would actually facilitate an avenue for this kind of assault. Poor move, and absolutely tasteless.

I can think of at least six other deadly sins they could have chosen from with less blatantly objectifying results, but I suppose this someone's -- I don't know? -- idea of keeping it real?

EA baits Comic-Con attendees to harass booth babes [.tiff]

9 Comments

seanjjordan

#1 – 7:04 PM July 24, 2009

Man, I liked Comic Con a LOT better when it was just about comics. These game companies and film companies are really ruining the show.

Concept

#2 – 7:33 PM July 24, 2009

The prize is even terrible. What the hell are you supposed to talk about with the "hot" girls?

"Hey ladies, what level is your paladin?"

failix

#3 – 1:56 AM July 25, 2009

Poor girls... imagine all those geeks... iew! :/

Slurpee

#4 – 9:56 AM July 25, 2009

this is dreadful

daphny

#5 – 12:40 PM July 26, 2009

the worst part is people are totally going to participate in this

anhsieh

#6 – 1:49 PM July 26, 2009

Definitely not how I want the media to portray us.

remmelt

#7 – 11:58 PM July 26, 2009

Right. Without wanting to sound totally sexist, but is there some kind of unicorn chaser for political correctness?

Random_Tangent_

#8 – 1:48 AM July 27, 2009

If you have to preface your comment with "Without wanting to sound totally sexist...", your comment is probably going to end up totally sexist.

echolocate chocolate

#9 – 7:12 PM July 28, 2009

Is the games industry big enough now that juvenile shit like this only tarnishes the reputation of the developer in question, rather than the industry as a whole? Hope so.

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