Gut shot: on the rebranding of EA's Visceral Games

I'm honestly still not entirely sold on EA's recent rebranding of its Redwood Shores output as Visceral Games (producers of Dead Space and the forthcoming game adaptation of Dante's Inferno [yep]), but I think that's quite alright, because I'm also honestly not sure I'm their intended audience, at all.

Either way, UnderConsideration's fantastic design blog Brand New brings this behind the scenes look at the process undertaken by Arnson Communications and Bill Dawson for EA. No slight to the good work everyone involved has done, but I can't get over how awesomely, perfectly, inappropriately that proposed flip-the-chopped-off-bird logo (above right) sums up our agree-to-disagree position on games.

How Visceral is too Visceral? [Brand New]